The Ghanaian economy has so many small and medium enterprises (SMEs), but it’s pretty common for many of them to fold up in the shortest possible time because they make marketing mistakes that hurt their brand visibility, customer retention, and revenue growth. If you’re an SME owner and you’re not making the sales you desire, then you may want to check out and correct these major marketing mistakes Ghanaian SMEs make.

1. Not beefing up your online presence

Now that the world has become more digitised, many Ghanaians now use the internet to search for what they want and which businesses are near them. With that being said, having a strong online presence is a form of marketing that you shouldn’t take for granted. This is because you’ll be losing potential customers to your competitors simply because you don’t have a website or aren’t active on social media.

So, make it a point to work with professional website designers to get your online space ready. In addition to this, take advantage of social media platforms like TikTok, Facebook and Instagram, as they can help you engage with your customers without costing much.

2. Your branding is inconsistent and confusing

Your branding is a huge part of your business identity and is supposed to leave a good and lasting impression on your target market. But you won’t achieve this if there’s no uniformity in logos, colours, and messaging across platforms, as this creates an unprofessional image.

So, as an SME owner, ensure your branding remains the same, no matter what. As a tip, use the same logo, colour scheme, and tone of voice on your website, social media and physical materials. Doing this will build brand familiarity and trust, bringing more customers to your business.

3. Making marketing a trivial matter

Many Ghanaian SMEs are very trivial when marketing is involved and don’t have a clear strategy. It’s pretty common for many businesses to start the process without clear objectives, target audience identification, or a unique selling proposition (USP) and end up wasting their resources and getting poor results. You can avoid this mistake by creating a clear marketing plan that will appeal to your target market and give you the desired results.

Transform your website into an effective marketing tool.

A good website is an effective marketing tool in its own right, which is why you have to improve it regularly. With Think Expand, you can rest assured that your website will attract your target audience, increase your lead generation, and boost your sales. So feel free to reach out to us on +233 548334499 or send us an email on [email protected] to get started.