The Ghanaian economy has so many small and medium enterprises (SMEs), but it’s pretty common for many of them to fold up in the shortest possible time because they make marketing mistakes that hurt their brand visibility, customer retention, and revenue growth. If you’re an SME owner and you’re not making the sales you desire,

Do you want to exponentially grow your business?  The formula is very simple: Grow yourself and your people. Sounds too simple? That’s all it takes to grow any kind of business, no matter the kind of what you do. I call it the hidden secret of business growth! Growing yourself and your people will lead

{subscription_form} I want to start by saying this: I have been researching the internet and looking for new insights, hints, and strategies, from blog to blog, article to article, and website to website. But, most of the sites and articles are simply self-oriented, geared toward selling CRM, chatbots, analytics tools, and many others. Most websites

We live in a world of fascinations, achievements, impressions, and inspirations. So, we process a lot of information and suggestions every day. Because of this, consumers are lured by how goods and services are presented to them. Their purchasing decision majorly relies on the kind of marketing technique and social media marketing strategy that companies

If you have ever taken the time to actually look at the websites you visit, you will see that there are few that aren’t monetized. In this day of digital technology, a monetized website is one of the very best ways to earn a residual income while building a site that is continually rising in

The uncomfortable truth is that increasing traffic on your blog instantly is never an easy task. You could have the best blog in the world, but if you can’t get people to read it, you’re wasting your time. There is too much content, with as many as 7 million blog posts published each day. So,

It is evidently clear by now that we are living in the digital age. That means all local mortar-and-brick businesses have to strategize and leverage digital technology for business growth. And one of those digital mediums to use is a website. Instead of seeing your website as a kind of billboard, you can use your

The first battle in e-commerce is getting your online store off the ground. But once your online store is up and running, the next step is to implement and execute an e-commerce marketing campaign that will double your online store sales faster. For online stores, most people seem to be preoccupied with the product and

If you’re looking to grow your online business, the best place to start is advertising on Facebook. Facebook is by far, the biggest and largest social media platform with about 2 billion active users. That means the customers you are looking for, are all on Facebook. But the challenge is how to run a successful