Every business is built upon three pillars: trust, relationship and communication. The more the internal and external communication, the more trust will be built and the more business relationships becomes stronger and impacts business growth.
That means success in a business can’t be achieved without adopting effective and efficient communication mediums between customers, employees, management and shareholders. In reality, businesses with effective communication get better results.
One of the communication tools available for businesses is WhatsApp. WhatsApp is a communication tool use to communicate one-to-one, between groups and broadcast. WhatsApp has over 1 billion users worldwide and over 50 billion messages are shared daily through it.
As a business manager and owner, you must understand the importance of communication for your business. You have to find faster, easier and better communication mediums to use to increase communication in your business.
Well, here are 5 reasons you must start using WhatsApp for business.
- WhatsApp is Cost Effective
Compared to calling and using SMS to communicate, WhatsApp is cost effective. You can reduce your telephone bills by virtually using WhatsApp for business communication between your customers or employees. With just some few data bundle you can communicate with your people.
- WhatsApp Enables to Keep In Touch
One of the most important marketing tips is getting in touch with people. If you don’t get in touch with your customers and team continually, they’ll lose touch with you. When people begin to lose touch with you, they will also begin to drift away from you.
WhatsApp enables you to stay in continual communication with your customers. This enables you to get quick customer feedback, customer testimonials and know the pain points of customers. With group chats you can create a WhatsApp group for your workers and keep in touch with them.
- WhatsApp is Easy to Use & Widely Accepted
With over 1billion active users and still climbing, WhatsApp has been recognized as the fastest growing social messaging app in the world. The rate at which people open the WhatsApp is really astounding. People have come to accept it and adapt to its usage.
In view of this you have to develop ways and means to maximize whatsApp for business development. People respond to their WhatsApp message with speed and ease.
- WhatsApp Makes Enables To Grow Business Relationship
As said early one, business is built upon relationship and communication is the blood flow of every relationship. The stronger your relationship with your customers, the more loyal they become. To strengthen that relationship, you can just use WhatsApp to keep searching and finding ways and means you can solve more problems for your customers and amaze them.
- WhatsApp Can Be Used to Broadcast Message To Customers
If you plan to have a large customer base, WhatsApp is too small to be used as a group for your customers. You have to use something bigger and better—maybe a Facebook Group. But, you can simply use WhatsApp to broadcast news, valuable tips, offers and promos to your customers using WhatsApp’s broadcast feature.
Disclaimer: You have to be careful in your use of WhatsApp for business so you don’t spam people and destroy your brand reputation. Ensure you have an initial relationship with the contacts you share your message to. Do your best to get feedbacks on the messages you share so as to streamline it.
Anyway, if you’re interest in developing a digital marketing strategy for your business, setting up a website for your business, getting contents for your business blog/website or managing your business social media pages, don’t forget our address.
Think Expand Limited
Call: +233 548334499/+ 233 2228133
WhatsApp: + 233548334499.
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Francis Sabutey is the founder and CEO of Think Expand. He is an author, digital entrepreneur, digital marketer, top-notch blogger, and a social media strategist. He and his team works with local businesses and organizations to use digital marketing to attract more customers and build strong brands. To reach him, shoot an email to email@example.com or call/WhatsApp +233548334499.